Frequently Asked Questions

Have a question about our Keratin Cure products and services? Many of your questions may be answered below. If you do not find an answer to your questions, please feel free to call a Keratin Cure customer specialist, call at 305-406-1022, or email info@keratincure.com.


What is keratin?

Keratin is a protein made up from a group of amino acids, which are found naturally in skin, hair and nails. Keratin is the first thing depleted when hair is damaged physically, chemically or from environmental factors such as the sun. In human hair, it acts both as an external protective shield and an internal structural protein.


What does keratin do?

Keratin contains cysteine disulfides which are a key structure for the strength and health of your hair. When used in product formulations, keratin helps to strengthen, repair, and revitalize damage. Keratin gives elasticity, bounce, and shine to hair.


What causes frizz?

Healthy hair contains proteins (including keratin), water and lipids that work to moisturize and keep strands strong and smooth. As we age and with damage, our hair loses some of these vital components, making it dry, more porous, and more exposed. In order for hair to compensate for lack of moisture, it absorbs excess moisture from the air (especially in high-humidity environments), causing the cuticle to swell and thus, producing frizz. Brittle, damaged hair may have open hair cuticles which also causes frizz.

Products and services that replenish keratin help to seal the cuticle and prevent humidity from entering the hair.


What is a Keratin Smoothing Treatment?

Keratin Cure Smoothing Treatments are professional treatments that contain keratin, proteins, and other essential ingredients which together can smooth and repair hair. All treatments are performed in-salon by a professional stylist. Smoothing Treatments repair damage and breakage, reduce frizz, reduce curls, and make the hair smoother, healthier, and sleeker. They seal the cuticle which makes the hair stronger and prevents humidity, the main cause of frizz, from impacting the hair. After a Smoothing Treatment, hair is smooth, soft and healthy: The hair is more manageable, blow-drying becomes quicker and easier, and daily styling time is significantly reduced.


What happens during a Keratin Complex Smoothing Therapy treatment?

Keratin Cure Smoothing Treatments utilize a simple, four-step process. Your stylist will first use a special deep-clarifying shampoo to prepare the hair for treatment and to remove residue and buildup resulting from previous hair care products. Next, the selected smoothing treatment is applied; the hair is blow-dried and then flat ironed, sealing in the treatment for a smooth, silky finish. Steps may vary depending on the service performed.


Do Keratin Cure Treatments straighten the hair?

Keratin Cure Smoothing Treatments do not contain any chemical relaxers or chemicals that straighten hair. The keratin, proteins, and other ingredients in our Smoothing Treatments reduce curl patterns in curly, wavy or unruly hair, thus providing a straightening effect without permanently changing the structure of the hair or breaking hair bonds. In addition to being easier to maintain after treatment, your hair will have the versatility to be styled curly, wavy or straight as desired.
It is important to have a clear idea of what your hair goals are, and discuss them with your stylist in order understand the overall results you can expect to achieve with your smoothing treatment.


How long will my treatment results last?

Treatment longevity may vary depending on the selected treatment, your individual lifestyle, and your at-home maintenance regimen. All our treatments except for the The ONE CURE (our smoothing shampoo), may last up to 5 months in some cases. Most treatments have a consistent longevity of 3-4 months. Please remember that keratin treatments are cumulative, the more frequently you receive them, the longer they last. Consistent use of Keratin Cure keratin-enhanced products, including our collection of sodium chloride-free and sulfate-free shampoos and conditioners, will help prolong the results of your treatment.


Why are there so many different smoothing treatments?

10 years ago when smoothing treatments came into the market, they were created using the technology and ingredients of that time. As technology has advanced, so have the Keratin Cure Smoothing Treatments and ingredients. We use the latest advancements and ingredients in the market. Having different treatments allow stylists to customize treatments for their clients specific hair needs.
What is the difference between Keratin Cure Smoothing Treatment formulations?
• V2 , the original Methylene Glycol formulation (cream and gel) is for all hair types. It is applied to hair, blow-dried and flat ironed. It requires no down town and hair can be washed in 24 hours.
• Bio, is an advanced Glycolic based formulation which is for all hair types. It is applied to hair, blow-dried and flat ironed. It requires no down town and hair can be washed immediately after treatment.
• BTX is our Glycolic and BonTL-Peptide formulation, which is for all hair types. It is applied to the hair, washed out after timed application, hair is then blow-dried and flat ironed. This wash out formulation allows for curl versatility. You can a straighter effect or you can keep your curls.
• The ONE CURE Smoothing Shampoo, is our advanced glycolic express treatment. It is for all hair types and can smooth frizz and curls within 25 minutes. You shampoo in hair, leave in 25-45 minutes, rinse, blow-dry and flat iron.


When can I shampoo after a Keratin Complex treatment?

Due to the advanced technology of all our treatments, you can shampoo same day right after your treatment. THERE IS NO WAIT TIME with Keratin Cure, you can resume all your normal activities.


How much does a Smoothing Therapy treatment cost?

Prices depend on a variety of factors, including the selected treatment, the density and length of the hair, and choice of salon. Pricing is based on your salon and stylist.


Can I get a Keratin Cure Treatment if I am pregnant or nursing?

As with any chemical service, pregnant or nursing women should seek the advice of their physician before use.


Does Keratin Cure test on animals?

Keratin Cure does not conduct animal testing and does not test its product formulations on animals.


How much time should I allot for my appointment?

Your stylist will discuss the approximate length of your service during your consultation. Most treatments are 1.5-2.5 hours.


Where can I buy Keratin Cure products?

Keratin Cure at-home products and appliances can be found on our website, salons, and professional beauty retailers nationally and internationally. www.keratincure.com


Can I use Keratin Cure products if I have not had a Smoothing Treatment?

Yes. Keratin Complex keratin-enhanced products deliver the benefits of keratin—smoothness, shine, manageability and a visibly healthier appearance—to all hair types, including untreated hair.


What shampoo should I use after a Keratin Complex Smoothing Therapy or Color Therapy service?

Keratin Complex’s keratin-enhanced shampoos are essential to maintaining the results of Smoothing Therapy and Color Therapy services. Click here to see our selection of sodium chloride-free and sulfate-free shampoos.


Shipping & Returns

For more information, please visit our Shipping & Returns section.


Q. Who is the best candidate for the a Keratin Cure Smoothing Treatment?

A. Everyone is a good candidate for a smoothing treatment. You don’t have to have curly or wavy hair for a treatment. Anyone who has frizz, who colors, and uses styling tools can benefit from our treatments as they are healing and reparative to the hair, by infusing needed keratin and protein to the hair.


Q. What kind of look will you get from a Keratin Cure Smoothing Treatment ?

A. The hair will be left totally frizz-free, shiny, effortlessly manageable and with plenty of body and bounce. There will still be the option to wear hair curly/wavy (depending on the hair type) and the freedom to blow dry hair smooth and straight in a fraction of the time prior to receiving the treatment.


Q. Can I still receive a Keratin Cure Smoothing Treatment if I have damaged, highlighted and/or colored hair?

A. Yes, Keratin Cure Smoothing Treatment will actually improve the health and help repair damaged, color-treated/highlighted hair. Our Ingredients help condition, and nourish the hair while sealing the cuticle for enhanced color, reduced frizz and radiant shine.


Q. Can you use Keratin Cure Smoothing Treatments in conjunction with other relaxers and strengtheners?

A. Yes. Keratin Cure Smoothing Treatment actually works best on chemically treated hair, and helps to improve the hairs condition by fortifying each strand with essential amino acids.
Perform the chemical relaxer/straightener first, then we recommend waiting at least a week, then you can do our treatment. Keratin Cure Smoothing Treatment can help to repair the damage that has been caused by chemical relaxers and straighteners.
Keratin Cure Smoothing Treatments are great to perform when someone is trying to move away from having chemical relaxers and straighteners. It puts volume and bounce back into the hair, allowing the hair to repair and look healthy.


Q. Will my hair lose volume with a Keratin Cure Treatment?

A. No, your hair will not lose volume as a result of receiving a Smoothing Treatment. Your hair will maintain its natural volume. You will have no problem with maintaining curling ironing, hot roller, or blow dry curls.


Q. Can you color your hair the same day you receive a Keratin Cure Smoothing Treatment?

A. Yes, however, due to the glycolic and acidic nature of our product, there will be some color shifting with certain types of color (Demi and Semi permanent, Direct pigment, and box color will almost always shift). Reds, Coppers, Warm and Dark Browns, do shift slightly and we recommend applying a toner, Demi or Semi-permanent directly after finalized treatment.
• For Bio Formulation, wash hair after flat ironing and then apply color.
• For BTX Formulation, you can apply color immediately after flat ironing.