Our brand started through a necessity to have healthy, smooth, manageable, frizz free hair. As technology has advanced, so has our science. Our products were created to give hair everything it needs to be healthy, renewed, restored, and smooth. We believe that everyone can have the hair they have always dreamed of without sacrificing quality and the health of their hair. Our promise is the beautiful, healthy, and strong hair made from high quality, natural, organic ingredients, and without Formaldehyde, parabens, phthalates, or harsh chemicals.